Meet the winners of this year's International Hair Freezing Contest
We've seen some crazy hair look in our time, but this trend takes the cake.
These bathers (shown below) at Takhini Hot Pools, in the Yukon territory of Canada, have taken out the top honours at the resort's annual hair freezing contest.
Simply immerse yourself in the hot springs, craft your hair into an eye-catching style, and brave the artic temperatures as it freezes into place.
Taking out first place this year is Pierre-Michel Jean-Louis.
He won US$750 and a 30-soak membership.
In second place was Manuel Sidler, who won $300 and a 12-soak pass.
The rewards aren't huge – most of the contestants are probably doing this for the glory.
Alex Jegier took out third place, with $200 and a six-soak pass.
"Originally, we had only planned on having three winners", said Umbrich. "However, after we received all the submissions we had a hard time picking only three. In the end, we decided to add a fourth-place prize."
Nina Mia Magbayo won that honour.
The competition began in 2011 but didn't really take off until 2015, when it garnered international publicity.
In 2015, the owners were awarded Territorial and National Tourism Awards for their efforts in promoting the Yukon, as well as Canada, worldwide.
"We never could have imagined to what degree this contest has spread around the globe," said Umbrich.