Behind the scenes on a bikini shoot isn't normally the place you'd expect to get a self-esteem boost, but this shocking new time-lapse video proves just how much retouching goes into those picture perfect shots.
The 36-second clip, created by GlocalDemocracy.com, starts off with a pretty, make-up free model posing for a photo in red bikini briefs - normal curves, imperfections and all.
First, the studio's light is adjusted, casting a more flattering light over the model, before a hair and make-up artist swoops in and works her magic with various lotions, potions and a long, wavy hairpiece.
At this point, the photo is taken, but it turns out this image is nowhere near the final product.
The photo is then distorted every which way by Photoshop, making it hard to believe the 'before and 'after' shots are the same person - and it's even harder to believe that the 'before' photo wasn't good enough.
In a click of the mouse, the model's complexion is smoother and given a doll-like sheen. Her eyes are enlarged and retouched, her nose made slimmer and her lips fuller.
Lengthening, raising and radical slimming techniques are applied to her shoulders, breasts, legs and even neck, creating an image that closely resembles a Barbie, and looks nothing like the original model.
So why make a video that causes us to cast doubt on every image we see in glossy mags?
Global Democracy is an organisation that allows people to propose and vote on global issues, and with this video they hope to make it mandatory to have a disclaimer on photos that have been digitally altered.
The video has been circulating online since 2012 but was reposted last week and has ignited the ongoing debate surrounding the unrealistic examples set to young girls through the use of airbrushing and retouching.
Are these distortions really necessary?
Should there be a disclaimer on photos that have been digitally enhanced?
What's your fave grooming option?