9 images that will make you rethink beauty

05:06, Jun 27 2014
Before & After photoshop project
INDIA: The 'before' photo next to the 'after', the Indian retoucher's ideal.
Before & After photoshop project
ARGENTINA: The 'before' photo next to the 'after', the Argentinan retoucher's ideal.
Before & After photoshop project
BULGARIA: The Bulgarian retoucher's ideal is one of the most natural.
Before & After photoshop project
PHILIPPINES: The Filipino retoucher is obviously a fan of great musical divas.
Before & After photoshop project
UK: The British retoucher is obviously a fan of the high-def tool and perfect brows.
Before & After photoshop project
UNITED STATES: Team USA turned her into a pageant queen with a five-head.
Before & After photoshop project
VIETNAM: The Vietnamese retoucher hardly changed a thing.
Before & After photoshop project
MOROCCO: Coral lips and a turquoise hijab mean beauty in Morocco.
Before & After photoshop project
KENYA: The Kenyan retoucher is a fan of blue eyeshadow.

What does it mean to be beautiful?

To show how different countries have very different standards when it comes to beauty, journalist Esther Honig had her face photoshopped by people in 26 countries - and the results are stunningly disparate.

For the project, named "Before & After," Honig used freelancing platforms such as Fiverr, to contract nearly 40 photoshop artists from countries like Ukraine, Kenya and Serbia.

Some of the artists were professionals, while others were amateurs. Honig's request to all of them was simple: "Make me beautiful."

"Photoshop allows us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more illusive," explains Honig on the project's website.

While some of the resulting images, like the one from Israel, show pretty subtle changes to the original photo, some (including both examples from the U.S.) go very far, completely changing Esther's facial features.

See some of the images in the gallery abve, and check out the entire gallery on Esther's website.

- This story originally appeared on Mashable.                            

Advertisement