World Cup beauty loses modelling contract

LUCY CORMACK
Last updated 12:26 12/07/2014
Axelle
Getty Images
PLUCKED FROM THE CROWD: The 17-year-old shot to social media stardom during the World Cup to score a deal with L'Oreal.

Related Links

World Cup fan gets major modelling deal World Cup model fan in hunting controversy

Relevant offers

Beauty News

Beyonce accused of photoshopping her thigh gap Beautyheaven's top 10 beauty products Waist trainers: hourglass shape minus the workout In pictures: Miss America 2015 Unconventional beauty lands fashion campaign (spoiler) Celebrity swimsuit selfies: what we can learn Lorde is all-natural on the cover of Elle Top model gets bacon tattoo... say what? 'I'd rather be fat than shallow' - Lady Gaga Joan Rivers' passion for plastic surgery lives on

She was the Belgian beauty who was handpicked from the World Cup stadium stands by L'Oreal and handed a modelling contract.

But it seems Axelle Despiegelaere's contract with the global beauty brand is no more, after a flood of global social media criticism targeted her for posting photos of hunting the Oryx Gazelle in Africa

The post on her Facebook page read: "Hunting is not a matter of life or death. It's much more important than that ... this was about 1 year ago ... ready to hunt americans today haha."

Footage of Despiegelaere was broadcast across the globe at the Belgium v USA World Cup game when she was picked out by cameras adopting what TV insiders call, the 'honey shot' technique. 

Shortly after, Vines and pictures of the 17-year-old went viral it was reported that the global cosmetics brand had offered Despiegelaere a contract.

However, as the image of Despiegelaere hunting in Africa spread her adoring social media fans began to turn.  

In response Despiegelaere responded on Facebook: "Hi, I didn't mean to offend anyone ... it was a joke. Thanks for understanding."

A L'Oreal spokesperson has since responded that the collaboration was on an "ad hoc basis to produce a video for social media use in Belgium. The contract has now been completed."

L'Oreal, which has come under critcism for testing comestics on animals in China, would not comment on whether the hunting photo was responsible for the end of the collaboration with Despiegelaere, however a spokesperson said L'Oreal "no longer tests on animals, anywhere in the world, and does not delegate this task to others."

Ad Feedback

- Sydney Morning Herald

Comments

Special offers
Opinion poll

What's your fave grooming option?

I'm on trend - full bush up top, bare down below

No hair at all!

I don't wax down there at all - ain't nobody got time for that!

Vote Result

Featured Promotions

Sponsored Content