The new scent of Brad Pitt
Brad Pitt's new print ad for Chanel No5 launched today. You can wrap your eyes around the visual feast above.
Pitt is the first male to lend his face to the iconic fragrance, following in the footsteps of Marilyn Monroe, Audrey Tautou and Nicole Kidman.
A 30-second ad campaign for the perfume was unveiled online via the French fashion house's YouTube page and then on television.
Chanel sees the ad campaign as a new direction, saying that the perfume "has to go where we are not expected".
Pitt was reportedly paid $7 million for his efforts. He made this statement about his association with the luxe women's fragrance:
What's important to remember about Chanel N°5 is how revolutionary this fragrance is. When it was introduced, it broke all the rules by discarding meaningless ornamentation for an honest and open aesthetic and a scent which embodies liberation from trend, creating a fragrance which remains as modern today as it was in its inception. Chanel N°5 has always been the most iconic women's fragrance. The beauty of its success for all these years is both elegantly simple and complex at the same time."
"That's what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless, a woman's spirit."
... Do we really think that Brad Pitt composed that missive himself? Perhaps the perfume had gone to his head.
- Daily Life