The sweet scent of Marmite

21:59, Dec 04 2012
celtic fire
THE ELUSIVE SCENT: Celtic Fire, the new perfume that counts UK Marmite among its ingredients.

Wondering what to get for the person who has everything this Christmas? A British fragrance company has the answer - perfume with a note of Marmite.

Union Fragrance claims that British Marmite is the "surprise hit" in its newest perfume, Celtic Fire. 

"The fens of County Derry provide the rich and smoky peat that is the inspiration for this scent, which speaks eloquently of primordial, untamed terrain with oak extract, fir balsam and pine needles from the wilds of Aberdeenshire. At the centre - a surprise hit of Marmite, the British icon that is still made in Burton-on-Trent, Staffordshire," says promotional material on the company's website.

The "positively tribal" perfume is available exclusively from posh department store Selfridges, for £125 (NZ$244). 

The launch of the perfume will bring little joy to New Zealand Marmite fans, who are still waiting for Sanitarium to restart production. There's little joy for New Zealand-based fans of UK Marmite either, following an import ban on the British breakfast spread.