Kate Moss has become the first-ever face of self-tanning brand St. Tropez, and has stripped bare for an eye-catching new campaign for the British-owned brand, which launches today.
The 39-year-old is thrilled to be working with the legendary bronzing brand on their 'The Ultimate Tan' campaign.
"I'm so excited to be working with St. Tropez. I've been using the products since they started and it's a really trustworthy, cool brand," Kate has said.
The images from the print adverts show the iconic beauty lounging pool side sporting a gorgeous bronzed glow.
Kate first started to seek out self-tanner in her twenties to enhance her looks.
"I have used St. Tropez since it started. Around 15 years ago, the first time I went to Ibiza I didn't want to be the only white person on the beach so I had a St. Tropez," she revealed. "St. Tropez do it so well that you do look natural, you don't have that fear which I always did of going streaky and not being able to fix it - total nightmare. There is no reason to go around with that pasty pallor anymore, which is really exciting."
Chief executive officer of PZ Cussons Beauty Michelle Feeney says the big idea behind the new campaign is to convey that St. Tropez is about healthy skincare and enhancement, rather than the pursuit of unnaturally dark colour.
"Kate's a girl's girl who is recognised as cool. She resonates with customers worldwide," Michelle told WWD. "[St. Tropez] works on all skin tones, has anti-ageing properties and it's safe to use."
- Cover Media
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