Beyond Botox: cosmetic trends of 2014

21:27, Feb 05 2014
face, beauty
WANTING MORE: "Facials are a thing of the past. Clients are now opting for treatments that provide more than just a relaxing break," says Matty Samaei.

The official numbers aren't yet in but it's estimated that Aussies spent more than A$600 million ($651 million) last year on non-invasive cosmetic procedures such as Botox, fillers and other skin rejuvenation procedures.

In our quest for eternal youth, let's look at what's new for 2014 and which existing treatments will continue to gain popularity.

With more than two decades of experience in the cosmetic industry, Matty Samaei, director of the The Medispa by Matty, explains the latest treatments - and if they work.


A new fractional skin rejuvenation device, using bipolar radiofrequency energy to heat and ablate below the skin surface, producing new collagen and revealing smoother, brighter and tighter-appearing skin.

"It helps restore a more youthful appearance without aggressive damage; perfect for wrinkles, collagen recovery, scarring treatments, acne and facial rejuvenation," Samaei says.



Uses infrared and bipolar radiofrequencies to bulk heat skin in an attempt to shrink collagen fibres to tighten the skin. It's an anti-ageing solution for targeting jowls and neck, sagginess under the eyes, saggy brow lines and nasolabial folds.

"Unlike conventional laser skin treatments that are time and treatment intensive, and often too painful for many patients, ReFirme offers a virtually painless and fast treatment for sagging and wrinkled skin," Samaei says.

Big trends for 2014 include mesotherapy, lipotripsy, fat melting and skin contouring machines, non-surgical facelifts and Vampire facials. But forget the hype, the question is do they work?

Mesotherapy, lipotripsy, fat melting and skin contouring machines 

While these popular non-surgical treatments aim to target cellulite and improve texture and tone, the results will vary according to the individual.

The success of these procedures depends on the client's genetics, hormones, diet, exercise regime and lifestyle; they aren't a replacement for weight loss or liposuction.

"I've found it is hard to predict the success of these treatments," Samaei says, "and based on my experience fewer rather than more clients have benefited from these procedures."

Non-surgical facelifts

Samaei says that the client must be assessed properly. No non-surgical facelift will provide the same results as a real facelift.

"Patients need to be very wary about over-filling because it has a tendency to make one look like a fat, puffy cat," he says.

Vampire facials

"I'm not a fan," Samaei says. "They may be popular but there's no scientific evidence to back it up. It's painful, there's lots of down time, its longevity is questionable and there are better alternatives available."

Samaei says these facials were originally designed to help injured skin and may not be the best option for healthy skin.

Among the old faithfuls, anti-wrinkle injections will become more popular.

"At the moment there's a tendency to use them solely in the upper part of the face and ignore the lower region," Samaei says. "At the clinic we specialise in an advanced technique focusing on the platysma (neck area). Injecting here helps lift the lower part of the face."

Expect basic skin procedures such as microderms, peels and skin tightening like ReFirme to keep gaining popularity as we become more aware of the importance of improving the texture and tone of our skin.

"There's only so much that anti-wrinkle injections and fillers can do," Samaei says.

"Facials are a thing of the past. Clients are now opting for treatments that provide more than just a relaxing break. They want proven treatments that will successfully rejuvenate the skin and address issues they have such as acne scarring, pigmentation and fine lines."

Fillers will continue to be used for a variety of purposes including cheek augmentation, lip restoration and volume, fine lines and wrinkles, hand and chest rejuvenation, smoothing of jowls and marionette lines, the reduction of tear troughs and dark circles under eyes, smoothing facial folds and replacing volume in hollow temples.

Samaei reminds us of the importance of researching risks, possible complications and side effects before undergoing any procedure and suggests being realistic in our expectations.

"It's important to know your practitioner's credentials, reputation and level of experience, to choose someone who comes highly recommended and who you can trust," he says.

Sydney Morning Herald