Lads across the globe are shaving their chest hairs into itsy witsy, teensy weensy ...
More and more women are getting on board with a new hashtag which celebrates swimsuit sexiness at any size.
Cristiano Ronaldo spruiks a creepy facial contraption in the most bizarre celebrity endorsement yet.
Model BFFs Cara Delevingne and Jourdan Dunn have kicked off a new fashion trend, but is it a bit much?
She's surrounded by luxury beauty products and knows how to use them. Here are her top tricks and tips.
A 20-year-old Brazilian is the latest person to spend thousands to look plastic, quite literally.
We do it fast, we do it instinctively and sometimes our first impressions are correct.
These days deciphering labels on beauty products practically requires a science degree. Here's all you need to know...
The selfies-for-empowerment technique spreads to China, where women are embracing their hairy pits.
Rarer than the bikini selfie and far, far rarer than the duckface selfie - behold Kim Kardashian minus the warpaint.
This young woman just wants to play volleyball. Her many, many new online fans won't let that happen.
After meticulously crafting hairy caterpillars onto our face, the trend is about to do a 180.
Gisele has pulled the ultimate cosmetic humble brag - going makeup free in a high fashion campaign.
Sun lover: probably. Christmas elf: maybe annually. Bit of a drinker: most likely. Not a good look: definitely.
A recent study suggests one in five women are interested in having cosmetic vaginal surgery.
The now truly famous annual New York Fire Department calendar has its first female pinup: all for a good cause.
This woman has shelled out thousands in a quest to emulate her idol: as if one Kim Kardashian wasn't enough.
Behold, a forum for females who refuse to be slaves to the razor... don't say we didn't warn you.
L’Oreal cuts ties with World Cup fan after a flood of criticism over pics of her hunting.
The teen model talent-spotted at the World Cup is now embroiled in a hunting scandal.
Belgian fan was just a face in the World Cup crowd; now she's scored a major modelling gig.
We're only about halfway through the year, but already the internet's thrown out some insane digital makeovers.
Former beauty editor, hilarious author and new mum Zoe Foster-Blake gives us the lowdown on all things beauty.
From super short and stylish to a dreaded nightmare, we break down the most talked about manes from Brazil 2014.
Kristen Stewart looks like she's been the victim of a tragic Sun-In accident.
Students in the US are being encouraged to defy body hair norms, resulting in revulsion from their peers.
Known for her tiny waist, huge breasts and alien-like eyes - the 'Human Barbie' now has some creepy competition.
Health-food aisle ingredients are popping up in beauty products, so are superfoods actually effective externally?
As you'd expect, the beauty bag of a makeup pro is full of expertly curated products - but which ones are her faves?
There are plenty of 'real women' campaigns around, but what about the men? Well...
The gaffes continue in the quest to find Miss America 2014, with two ladies stripped of their crown.
OPINION: I'm paying good money, so please stop pointing out that I look like Magda in There's Something About Mary.
From the 'F Cup Cookie' to various non-surgical nose jobs, these Japanese gizmos take things way too far.
Six months after being diagnosed with cancer, Carolyn found out 'how to look like a normal person again'.
How do they get 'more air in their hair'? Well, by using creepy green-screen ninjas of course!
The 17-year-old singer talks on bossing up, her badass mum and being the new face of Mac.
The woman had a simple request. How the artists responded showed a lot about the world.
This powerful ad reminds us what happens when girls are always told they're pretty.
Are there more chemicals being used in perfumes and sprays that are hurting more people than 10 or 20 years ago? Yes.
South American beauties and Australian brawn have come out on top of a poll on geographical hotness.
Find yourself constantly re-applying foundation to combat tissue use? Here's how to keep Rudolph at bay...
Slicked down hair, strange braids and those eyebrows! Beauty trends are moving in a strange direction.
Bad grammar, bumbling, odd role models: here's some next-level model awkwardness.
People love to jump on the bandwagon, mocking the women who, let’s face it, aren't vying for Mensa membership.
The always polished woman behind Egg maternity spills on her biggest beauty mistake and her key products.
Nia Sanchez, aka Miss Nevada, can't recall the capital city of the very state she represents.
A new project by a US fashion photographer challenges the belief that balance is more beautiful.
Finding that dream match can be a mission – especially if your complexion is at either extreme of the spectrum.
Nicki Minaj ditching Barbie-chic, a woman in heels falling over and Christian Bale's secret father.
Kati Kasza says keeping a beauty routine simple will make it more achievable.
What's your fave grooming option?