There was a time, not so long ago, when lash-growth serums didn't exist, lash extensions were unheard of and false lashes were strictly for special occasions.
While I have many things in life to be thankful for, a set of long lashes isn't one of them. Luckily there are options - and plenty of them - for the lash-challenged.
First up are falsies. Faux lashes may not be new but they've improved exponentially over the years. MAC has even made the whole falsie thing goof-proof by opening New Zealand's first Lash Bar inside Auckland's Smith & Caughey's.
There you'll find 14 different faux lash styles which you can try before you buy (so to speak), with clever clear lash wands to help you find your perfect lash match before enjoying a complimentary lash application.
Eyelash extensions have definitely had a bad rap over the years for damaging your natural lashes, but new techniques have helped put an end to this.
'You get what you pay for' needs to be your mantra when it comes to extensions.
Unless you want to lose all of your own lashes, go to a pro. It won't be cheap (about $200 per application) but your own lashes will live to flutter another day.
I've only had lash extensions once and while I loved them, my only wish was that they'd lasted a little longer than a couple of weeks.
For a more permanent solution, lash serums are definitely worth considering. I've always been sceptical about these but what I've realised is that patience is a virtue.
You need to religiously apply the product every night for a good 10 weeks before you can expect to see any change.
No quick fixes, but with a little patience and a lot of persistence, you can definitely expect some great results.
In fact, I've had such amazing results from using RevitaLash Advanced that I've taken to trimming my lashes (I kid you not) to keep them in check.
It may be a first-world beauty problem but it's the only downside to this amazing product.
Our appetite for budget conscious beauty isn't new, but the plethora of cut-price products landing on our shores is.
Countdown has just launched its own exclusive brand of colour cosmetics called Make Up Design, or MUD for short.
It includes everything from lipsticks to gel eye liner and prices range from as little as $5 for a nail enamel to $11 for a gel eye liner.
Countdown has also launched the UK's third largest makeup brand Collection into supermarkets.
This brand has the season's "most up-to-the-minute colour trends", with all prices under $25.
Also on the budget-beauty radar is the newly launched Ulta3 in pharmacies and Postie stores. This range has 200 products, including 80 nail polish shades. You can score yourself a new nail enamel for just $4.
Postie also has a collaboration between one time Aussie lipstick queen Poppy King and Boots No 7 cosmetics, a collection of wearable designer lipsticks without the designer pricetag - they're all $10 each.
Collection Shimmer Shades in Blushalicious, $18.40.
Four complementary, shimmeringshades that give a subtle, radiant glow to your cheeks.
Revlon Highlighting Palette in Rose Glow, $24.50.
This highlighting palette can be used on its own as a subtle blush or as an overall highlighter to achieve a multi-dimensional look.
Hourglass Ambient Lighting Blush, $68.
A hybrid product that offers six blush shades with built-in illuminating shimmer powders. From Mecca Cosmetica.
- Sunday Magazine
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