Lash out with new-look mascara

17:00, Jul 09 2012
Tech lashes
Maybelline Illegal Length Mascara (adds length with nylon fibres), $24.99; Chantecaille Faux Cils Mascara (with peptides for lash growth), $130 from Mecca; M.A.C Extended Play Mascara, (curls and lifts with a tiny wand to get every lash), $34.
colour lashes
Smashbox Bionic Mascara in Indigo Ink, $49, M.A.C Zoomlash in Purple ($34).
two-tone mascara
Estee Lauder Two-Tone Eye Opening Mascara, $89, in Bold Black/Rich Brown, Bold Black/Rich Blue, or Bold Black/Rich Plum.
Stella
A model wears bright mascara at Stella McCartney's recent catwalk show.

Last week lips were big, now it's time for eyes to be in the spotlight. From nude lashes to bold colours, there's a look for everyone.

TECHNOLOGY RULES

Whether you want to curl them, grow them or thicken them, there are plenty of lash-changing products out there.

"There's a huge focus on technology with mascara right now" says M.A.C's Amber D.

"There is so much variety now, and you can really change the way your eyes look depending on the mascara you use. You can almost have an entire wardrobe of mascaras instead of just having one," she says.

TRY: Maybelline Illegal Length Mascara (adds length with nylon fibres), $24.99; M.A.C Extended Play Mascara, (curls and lifts with a tiny wand to get every lash), $34; Chantecaille Faux Cils Mascara (with peptides for lash growth), $130 from Mecca.

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TWO-TONE WONDERS

Two-toned lashes are currently big on beauty blogs. Wearing black mascara on your top lashes and a different colour on your bottom lashes will open up your eyes and add an interesting dimension to your makeup.

The look has proved to be such a hit that Estee Lauder has just put out a dual-ended mascara wand especially designed to create this look.

Beginners should try black on top and brown below, but braver faces can give blue on the bottom lashes a go. It'll make blue and green eyes pop.

TRY: Estee Lauder Two-Tone Eye Opening Mascara, $89, in Bold Black/Rich Brown, Bold Black/Rich Blue, or Bold Black/Rich Plum.

COLOUR ME BEAUTIFUL

At Stella McCartney's recent show the models' eyes were stunning, framed by bold blue lashes. Can ordinary people pull off this look?

"I wear this look myself with a nude eye, no eyeshadow at all," Amber says.

"We're seeing the end of the colour blocking trend now, so we're no longer doing matchy eyeshadow and and mascara. There's a real simplicity to makeup at the moment. In the past when you went to do an eye you'd use 50 different colours. Theres a real beauty with using just one shade round the eye".

 Amber recommends trying her nude eye with coloured mascara for day, then rocking the coloured mascara look for evening by pairing it with a creamy sheer metallic eyeshadow over your lids.

"Curl the hell out of your lashes before applying your mascara," she adds. "Also, when wearing coloured mascara I always put down a coat of black mascara first as a base, or else it can take ages to get your coloured mascara to build up."

TRY: M.A.C Zoomlash in Purple ($34); or Smashbox Bionic Mascara in Indigo Ink, $49.

BASIC BLACK

Can't go past basic black mascara? This is the next best thing. "The trend that we're really seeing right now is graphic black" says Amber.

"There's a beauty trend on the runways at the moment that's basically just black cat eyeliner - no mascara."

But she warns this isn't a look to try at home, as it tends to make the eyes look smaller.

"No mascara doesn't really transfer well to off the catwalk" she says.

 

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