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From Marilyn Monroe to Betty Boop, from Angelina Jolie to Scarlet Johansson to our own Kimbra - they all know the power of a statement lip.
Bold lip colour can be your secret weapon, too. Pinks with punch and sassy reds can be the finishing touch your outfit requires - there is no easier way to transform a look from ordinary to fabulously on-trend.
Due to international production cycles, some of the big brands release what are originally northern hemisphere spring/summer colours in our cooler season. You may be offered 'summer' lipcolour - say, coral - to wear with winter garments in navy or the like. Fortunately, it usually works a treat. You're channelling the zeitgeist, not the weather.
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