Review: I Love... body wash
Following on from the success of The Body Shop's fruity scented products, there are now loads of beauty brands offering 'almost-edible' cosmetics.
I Love... is the latest to hit our shores.
Hailing from the UK, I Love... combines loud and word-heavy packaging with products that sound more like pudding: Coconut and Cream, Mango and Papaya, Vanilla and Ice Cream, and Strawberries and Milkshake.
I tried the Lemons and Limes bubble bath and shower cream, although they also make body butters, scrubs, hand creams and lip balms.
As the branding suggests, the smell was...intense. Overwhelming even. It smelt exactly like lime flavoured fruit chews.
When I used the product in the shower it foamed up well and cleansed fine without drying my skin too much.
But while I like the scent of most body washes to linger long after my shower, this one hung around for much longer than I would have liked. I spent the day smelling like a 10-year-old.
The sticky lolly scent isn't on my top 10 favourites list, but I would recommend this body wash as a perfect stocking filler for lovers of gooey sweet things. Or for anyone under the age of 16.
I'm sure it would make a great addition to any kiddy bathtime.
I Love... Lemons and Limes Bubble Bath and Shower Creme $18.95 from selected Life, Unichem, Amcal and Radius Pharmacies nationwide.