Review: Estee Lauder Double Wear
I've long stopped believing that foundation can give you flawless skin - some days just looking even slightly less flawed seems miracle enough. I've always been a bit dubious about those formulas that promise to stay on all day too, but Estee Lauder's Double Wear Stay In Place Makeup has changed my mind.
I'm obviously a slow learner, because Double Wear foundation already has a cult following, with 73 bottles sold every day. The company has recently added 19 new shades to the existing 10, making it even more attractive.
Getting that perfect match necessitates a trip to the beauty counter, which won't please those who hate the thought of being seen without their face on in public. But it's worth it - not only is the matching technique much more foolproof when it's being done by an expert, but you'll also pick up some application tips and tricks at the same time.
Once it's on, this product's not going anywhere in a hurry. I've been test-driving it during some of the hottest days of summer so far and it's been brilliant. I can put it on at 6.30am and it's still going strong at 6.30pm, even after a 30-minute run home. It's very lightweight for something so long-wearing and offers 'buildable coverage', meaning you can layer it on more heavily where needed. It's non-drying, humidity resistant and fragrance free. And a little goes a long way, especially if you use a foundation brush.
Of course, there are downsides. It's best for oily or combination skin - if your skin tends to dryness you'll need a rich moisturiser underneath. The matte finish means you'll also need a primer underneath if you're used to a more luminous glow. You'll also need a super-strength cleanser to get rid of it at the end of the day, but that seems a small price to pay for looking less flawed for longer.
Double Wear Stay-in-Place Makeup SPF10, $80, available from Estee Lauder counters nationwide.