Cheap chic: Dominate Out of Bed Hair Shaper

TRACEY STRANGE
Last updated 05:00 30/09/2013
dominate
BAD HAIR BE GONE: Dominate Out of Bed Hair Shaper.

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If you're not a fan of sticky, spiky hair, then we've found the perfect hair wax product for you. 

Is it ...

a) firm hold?

b) affordable?

c) easy to use?

d) all of the above?

You guessed it, Dominate Out of Bed Hair Shaper ($9.99) is all of those in one.

It's a wax that delivers a matte dry finish, which means it looks natural, but it has a firm enough hold so that hair stays put.

Dominate was voted Best Styling Brand by the readers of men's mag, FHM. 

Affordable, lightweight and non-sticky, it is great for anyone who isn't a fan of spiky, fussy hair. Just rub a small amount into the hands and then through the hair.

Research shows that men don't buy a grooming product for two main reasons: price (eg, they think it's too expensive) or it's too complicated or messy to use. Shouldn't be any resistance to this one.

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