When it comes to moisturising our bodies, it seems beauty companies are doing everything they can to convert us.
From speeding up the absorbency to making it work in the shower, product developers are becoming obsessed with claiming victory over our natural tendency to laziness (and chronic busyness).
The latest product to save us from the perils of dry skin is Vaseline's new Spray Moisturiser, which hits New Zealand counters this April.
Similar to the Neutrogena sunscreen spray many of us find indispensable, this has a 360-degree continuous spray even when used upside down (thanks to new technologies in compressed air, apparently).
It comes in three variants, Total Moisture, Aloe Fresh and Cocoa Glow, and each will retail for $10.99.
While the makers say you need to quickly wipe it in after spraying, if you have the right technique, I've found you really don't have to.
Just hold it far enough away to get a sheer mist, and leave it for a few seconds to sink in. (On this point, it's nice to see a product that under-promises rather than oversells.)
It's very useful for covering your back when it's exposed in a dress or top, and handy for hastily spraying over your legs before you walk out the door in a skirt or shorts.
My verdict is that this one's a keeper.
And it's a supermarket buy that won't break the bank, which makes it even better.