Is this a knife sticker I see before me?

Last updated 10:57 22/03/2012

Sticker-mania has me in its grip! Also, Jayne Russell, what a hottie!It started innocently enough, with just three stickers.

Just three. Nothing over the top. Just a smallish shopping trip to Countdown to top up on a few things and there we were, being presented with three small blue stickers. Something to do with free knives. We didn't think much of it but the Silver Fox tucked them into his wallet all the same. But really our fate was sealed the moment I picked up the sticker "booklet" at the checkout. For now we are in its grip. The grip of sticker madness. But this time it's not sticker-hatred that motivates me to write, rather it's sticker-mania.

For those of you who don't do your supermarket shopping at Countdown (I once saw Richard Till at the one we frequent, so yes he actually DOES shop there), there's currently a promotion that basically entices you with the promise of a blue rectangular sticker every time you spend $20. Save up enough of these gems and you will get...a free knife.

Even as I typed that I was aware of how unimpressive it was but for some reason the Silver Fox and I have become quite excited about the collection of said stickers and the acquisition of our free knife. We don't actually need any more knives but this small fact doesn't seem to have dampened our enthusiasm at all. We have a mission and that mission is a free knife.

Every trip to the supermarket is an opportunity to accumulate more stickers that will take us closer to our knifely nirvana.

I really do think that it's the booklet that was our downfall. It swiftly took up residence on the fridge door held in place with a Jayne Russell Alice in Videoland fridge magnet. Every time we got home from the supermarket, after putting away our new purchases, we'd add our latest stickers to the batch and rub our hands in glee, dizzy with anticipation about our free knife.

I'm pretty sure the rewards charts with gold stars and smiley face stamps that were a feature of primary school have a lot to do with why we've grown so covetous of our supermarket stickers. I think we've been conditioned in our formative years to respond well to this sort of thing.

Mind you, I was reasonably oblivious to just how excited I'd become by our knife stickers until earlier in the week when the Silver Fox managed to score seven stickers from a workmate whom he'd lent money to buy lunch. When he got home from work that night we actually high-fived each other over it. Seven stickers! For free! WE RULE!

And since then I've been considering that our sticker fixation might be a little, I dunno...odd? I mean who gets excited about free knife stickers? Is this normal? Do we need to get out more? Should we just buy some knives and be done with it?

So I kind of want to know if anyone else has been sucked into the vortex of knife-sticker madness and if what do you think the hook is? Is it the sticker chart? Is it the tantalising free-ness of the knives? Is it that the only other excitement in your life is The Walking Dead and subsequent zombie nightmares?

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Lauren   #1   11:10 am Mar 22 2012

My mum has been sucked in. I don't normally shop at Countdown, but have been instructed to do so to get her more stickers. It's madness I tell you. Madness!

moo   #2   11:12 am Mar 22 2012

We currently have 35. Knife sticker collecting is so darn addictive. Also addictive is watching the comments pile up on Countdown's facebook page. Some people are just so ungrateful.

Ally   #3   11:13 am Mar 22 2012

We aren't in the throes of sticker madness, but do shop at Countdown - normal procedure is to take stickers then casually say to the rest of the queue, "Oh, does anybody collect these?" and watch the ensuing stampede

Kazza   #4   11:14 am Mar 22 2012

Hilliarious blog, Moata! Have you even seen the free knife? How do you know its any good? I recall a supermaket campaign like this a few years back, there was a choice of about 4 knives and you were encouraged to get the set. I very excitedly collected the stickers and got all the knives. But they were rubbish and weren't in use for long.

CMcC   #5   11:14 am Mar 22 2012

The combination of a high level of non-interest in free knives (in fact I'm SO very not interested that it's verging on creating a vacuum) mixed with a unashamedly selfish desire to make strangers happy for a brief moment through random acts of kindness has led me to ask for my stickers to be bequeathed to the next interested person in line. There have been moments when confused till staff hesitate because they feel this may go against some Official Supermarket Protocol... but in those (albeit rare) cases I get them to give me the stickers and then I personally hand them on to the person next in line (if they want them). And, dear Moata, if I was in Christchurch and you were next in line, I would be extra happy to pass them on to you.

Davo   #6   11:14 am Mar 22 2012

For that level of excitement, it had better be the most impressive swiss army knife ever known to man, or the samurai sword from "Kill Bill".

Phil   #7   11:14 am Mar 22 2012

Not too strange Moata, I got excited a couple of weeks ago when a woman in front of me spent just under $300 and initially turned down the stickers only to then ask me if I was collecting them, and when I said yes she gave them to me. That was 14 stickers!! Awesome.

J   #8   11:16 am Mar 22 2012

I wouldnt say I have been sucked in, but to get something for free when doing your normal shop is rather nice.

lucy   #9   11:16 am Mar 22 2012

I've got some stickers you can have. You should aim for a set of knives!

Gee   #10   11:17 am Mar 22 2012

I'm upto my second chart. LOL I even considered asking the people in the queue infront of me to say yes! to stickers and I'd have them. I've done it for Onecard points before... they get the discounts, I get the points. My life. So sad.

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