Men shop later, bargain less - study

Last updated 15:54 06/12/2012
Christmas shopping
LAST MINUTE: Men tend to do their Christmas shopping at the last minute, a new survey has found.

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Men shop later at Christmas, bargain less and spend their dollars in expensive stores, new research shows.

Data from the Australian National Retailers Association (ANRA) shows 9.7 per cent of men expect to wrap up their shopping on Christmas Eve, compared to only 3.6 per cent of women.

Four per cent of men say they only complete their shopping a day later at the Boxing Say sales.

Less than 1 per cent of women do most of their shopping on Christmas Eve while 2.4 per cent of men make a mad dash at the last minute.

"This means they are also more likely to miss out on savvy shopper offers like the toy sales in July as they are also less inclined to lay-by goods," says association chief executive Margy Osmond.

The survey of 1000 Aussie men and women also shows only 16 per cent of men buy gifts through the year while almost a quarter of women do.

"It could be a matter of who is doing most of the Christmas shopping or who is managing the family budget, but men and women think about the season of giving very differently and men seem to think about it at the last minute," Osmond said.

She said that men also happily shop at a department store rather than a discount store and choose to buy from a shop even when they know there is a better offer down the road.

Women on the other hand take a much more structured approach.

"A quarter shop through the year, and 23 per cent do most of their Christmas shopping four to six weeks ahead of the big day," Osmond said.

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