The official hashtag for Prince George's first birthday has been overshadowed on social media with a new slogan celebrating the baby's cherubic face - #HappyBirthdayCheeks.
The alternative hashtag to #HappyBirthdayPrinceGeorge began trending this morning after Kensington Palace released two photos of George, Prince William and Catherine gazing longingly at exotic insects at the National History Museum's Sensational Butterflies exhibition.
The photos, captured by royal photographer John Stillwell, show George enamoured with a giant butterfly.
For the photos Kate wore a green silk tea dress by British designer Suzannah, the same dress she wore when she launched the Tour de France on July 5. While the dress is still available to buy online, the same can't be said for George's denim overalls by Petit Bateau, which sold out shortly after the first image of the prince walking were published over the weekend.
Celebrations of George's first birthday reportedly started last week with Kate's mum Carole Middleton hosting a Peter Rabbit-themed party at the family's home in Bucklebury and will conclude with a party at William and Kate's Kensington Palace apartment.
His great grandmother, The Queen, is expected to attend before travelling to Glasgow to open the Commonwealth Games. Prince Charles and Camilla, Duchess of Cornwall won't be popping in for fairy bread and cake as they are touring Scotland.
The couple have requested no gifts be sent to mark the third in line to the throne's birthday and released a statement thanking people for "their warm and generous good wishes to George and our family."
- Sydney Morning Herald
Do your pets make you feel loved?Related story: Pets help people feel loved and secure