Our eyes! Worse than the Speedo?

Last updated 15:59 16/06/2014

Related Links

It's war: Speedos vs shorts Why are swimsuits so expensive?

Relevant offers

Fashion

Best & worst dressed: Screen Actors Guild Awards Fashion designer puts men's genitals on the catwalk for the first time Hats off to Wellington Cup Day Miley Cyrus riding the wave of new rave culture Fashion at Trentham for Wellington Cup Day 'Mom' jeans replace skinny jeans craze Reality show sends fashion bloggers to work in Cambodian sweatshop Best & worst dressed: Miss Universe costume contest Fashion trends that shorties should avoid Best & worst dressed celebrities

It's the new menswear trend that will have you thanking your lucky stars it's the middle of winter here in New Zealand.

Invented to expose those bits where the sun don't shine, the offending item is named the "String Lateral Flash".

French brand Alter, which designed the unusual piece, describes it as "an original and ultra sexy string which encloses one side of the waist."

One stockist guarantees they will become "an indispensable part of your wardrobe", thanks to woven fabric allowing "virtually unlimited flexibility, and resistance and incorruptibility that assures you the ultimate grip at all times."

Fans of the Flash include The Only Way is Essex stars Bobby Norris and Harry Derbidge, who were spotted sporting the briefs as swimwear while filming on a beach in the south of Spain.

But all that comfort will cost you - the undies sell for NZ$34 a pair.

That's how much per sq cm?!

Ad Feedback

- Stuff

Comments

Special offers
Opinion poll

Who was your best dressed of the week?

Heidi Klum

Pia Miller

Hannah Tointon

Taylor Schilling

Tia Mowry

Charlotte Le Bon

The meh - Megan Fox

Vote Result

Featured Promotions

Sponsored Content