A warehouse belonging to popular online fashion retailer ASOS has been damaged by fire, forcing the internet retailer to stop taking orders.
"We experienced a fire in our warehouse tonight and fortunately nobody was hurt. We understand there has been substantial damage, but it's too early to ascertain the extent. We will not be taking any orders in the meantime," a statement on the brand's Facebook page on Saturday afternoon read.
The website and e-boutique has since been pulled down and replaced with a message apologising for the inconvenience.
Outside of Britain and the US, Australia is one of ASOS' most successful regions and in 2012 a website dedicated to Aussie shoppers was launched and a local branch was established in Sydney. A little over a year ago at least four jumbo jets full of clothing, shoes, accessories and beauty orders from the fast fashion specialists were arriving in Australia every week.
ASOS also ships to New Zealand, with delivery taking about 11 days. The company provides free world-wide delivery with no minimum spend.
But the brand, which is one of Britain's largest fashion and beauty stores to operate solely online, has been hit hard in the hip pocket recently by the slump in the Australian dollar, and, according to The Australian Financial Review, slowing customer demand.
ASOS is aimed at the Gen Y consumer and regularly offers discounts to students. It stocks more than 850 high street and designer brands, many of which are Australian.
- Sydney Morning Herald
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