We're like, totally buggin' over this wardrobe app

KATHLEEN LEE JOE
Last updated 05:00 05/07/2014
Clueless

WHAT DREAMS ARE MADE OF: Cher's virtual wardrobe from the cult classic Clueless is now a reality.

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Want to avoid looking like an ensembly challenged fashion victim? Want to lift your style game from a C+ to an A-? Check out this bespoke fitting room app inspired by Cher Horowitz's virtual wardrobe in Clueless. 

Metail, a London-based tech company with a heavy dose of nineties nostalgia, has brought us one step closer to the wardrobe of our dreams. (Cher's Alaia bodycon and Calvin Klein underwear slip dress sadly not included.)

Get started by entering your height, weight and bra size to create a virtual avatar called a MeModel, which you can then use to digitally try on clothes. You can then share your favourite looks with your friends over social media using the hashtag #ShareYourCher for your chance to win a £500 voucher for retail therapy (no cover for buyer's remorse).

The app is by no means perfect. The options for skin colour and hair colour are limited so you're pretty much stuck with being a light-skinned blonde (Cher) or slightly-tanned brunette (Ambular)... Cher's BFF Dionne would have a particularly tough time creating a virtual version of herself.)

Yet whether you're a cake boy, style setter, Betty, Baldwin or virgin who can't drive, there's still a lot of fun to be had with mix and matching ensembles.

If only the app included a revolving wardrobe installed in your real closet at home filled with racks of Calvin Klein, Fendi and Alaia ("who is like a totally important designer"). Something for the company to work on.

We've seen this kind of digital wardrobe tool before, sure, but never before has Clueless been referenced so explicitly in an app's launch campaign.

And never before have we had the excuse to post the below video and drop so many iconic Valley Girl slang terms in one write-up.

Sure, 'Contempo Casual' may no longer be trending, but Cher Horowitz's fashions continue to inspire us - endlessly, not sporadically.

A word of priceless style advice from our plaid-wearing protagonist: "Sometimes you have to show a little skin. This reminds boys of being naked, and then they think of sex."

- Daily Life

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