Pammie avoids wardrobe malfunction

Pamela Anderson press conference

JOHN SELKIRK/Dominion Post

SLIPPING AROUND: Pamela Anderson narrowly avoids a wardrobe malfunction at her first New Zealand press conference.

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Pamela Anderson narrowly avoided a wardrobe malfunction, and called a hongi "erotic," at her first New Zealand press conference.

The Baywatch star spent the entire 20-minute conference at Air New Zealand Fashion Week holding a giant pink scarf from her fashion and swimwear label A*Muse over her infamous cleavage.

Anderson - the biggest international star to attend this year's Fashion Week - held the press conference with her co-designer Richie Rich to promote her Fashion Week runway show, scheduled to be held tomorrow evening.

But things nearly came unstuck when the 42-year-old was showing how her scarf could be made into a dress with a few well-placed knots.

She lifted up her arms and said "see," but was quickly forced to lower them again - narrowly avoiding a Janet Jackson-style wardrobe malfunction.

The New Zealand press attending the conference struggled to answer a question put to them by Rich when he asked what set Kiwi fashion apart from the rest of the world.

After a long pause, one reporter said: "Maori".

Also during the conference, a reporter asked if he could give Anderson a traditional Maori welcome with a hongi.

Anderson obliged, but said afterward that she found it "erotic".

Anderson said the most important thing about her show was to have a good time.

"We want to bring the fun back into fashion," she said.

She seemed enamoured with New Zealand.

"It's kind of like Canada, where I grew up."

Anderson confirmed she wouldn't be on the runway for tomorrow's A*muse catwalk show - one of fashion week's last events.

- © Fairfax NZ News