Burberry campaign a family affair

BURBERRY/MARIO TESTINO

FAMILY AFFAIR: Emma Watson poses with her younger brother Alex for Burberry's Spring/Summer 2010 campaign.

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Emma Watson has fronted a new Burberry campaign with her brother.

The 'Harry Potter' actress has been praised for her "classic, effortless beauty" as she posed for a series of moody shots for Burberry Prorsum's new Spring/Summer 2010 advertising campaign alongside her 17-year-old sibling Alex and three other male models.

Christopher Bailey, Burberry's Chief Creative Officer, said: "This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl. We've worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented. Alongside Emma we have four British guys; Emma's younger brother Alex Watson, Matt Gilmour, Max Hurd and George Craig."

The group appear in a series of sultry images snapped by Peruvian fashion photographer Mario Testino, who has worked with Craig several times recently.

Emma has been the face of the coveted brand since June last year.

- Bang! Showbiz