Sarah Jessica Parker's 'unorthodox' job

Last updated 05:00 23/01/2010
Sarah Jessica Parker
FLAIR FOR FASHION: Sarah Jessica Parker is often regarded as one of the most stylish women of her generation.

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Sarah Jessica Parker is looking forward to her new role as president of Halston.

The 'Sex and the City' actress - who is often regarded as one of the most stylish women of her generation - signed a deal with the coveted US fashion range with a role that sees her as the company's chief creative officer and president as well as being given an equity stake in the company.

She said: "I think this is a brand new kind of business model, and it illustrates how serious I am about this position. I think it's wonderful to feel invested in something I tend not to just endorse something. I like feeling the stakes."

The 44-year-old star admits that while she doesn't have the traditional qualifications to run a company, she insists she'll bring in different qualities.

She told WWD: "I know I come to the company in a rather unorthodox way but I'm not the first to be president of a company without the traditional background. Others have been successful in those endeavours and I do so hope I can be as well "I'll bring good manners, a point of view that is inspiring, that is hopefully smart, and an incredible passion and excitement and enthusiasm, as well as some experience of what I know about women, that having been pretty much the focus of my role in 'Sex and the City'."

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