Celebrity mums and their children packed the front row at Trelise Cooper Kids Air New Zealand Fashion Week show, which received a standing ovation.
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Keisha Castle-Hughes sat in the front row feeding her daughter Felicity-Amore, aged 4½ months, from a bottle.
"I love that it is not just grown up versions of her adult range but for little girls," she said.
Outrageous Fortune actor Shane Cortese and his partner, Nerida Lister, who met on Dancing With the Stars, took their five-month-old son, Kees. Cortese said it was a good chance to attend a show as a family.
Television personality Petra Bagust and her daughter Venetia, 4, were also there.
It was Venetia's third fashion week.
The 40 four-year-old models delighted the audience with their antics, some skipping the length of the catwalk before striking a pose, others shyly shuffling to the end before deciding it was fun being in the limelight.
Cooper said the range was all about kids being innocent and having fun - "a bit of dress-up and a bit of playtime".
The average Trelise Cooper Kids dress sells for about $185, a T-shirt for $59, and a skirt for $150. A jacket costs about $230, and a coat $310.
It was also a successful day for Wellington designer and Massey University fashion graduate Alexandra Owen, 25, who after her debut on Wednesday signed a deal with prestigious West Hollywood boutique H Lorenzo, whose customers include Victoria Beckham and Katie Holmes.
- The Dominion Post
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