Britney Spears designs fashion line for school girls

Last updated 11:00 01/07/2010
Britney Spears
Reuters
ONE MORE TIME: Britney Spears is designing a range of clothing for school aged girls.

Relevant offers

Fashion

The Devil Wears Prada: 10 years since the fashion film paved the way for ambitious women onscreen The serial bank robber in the US who is camera-ready at all times Best & worst dressed celebrities of the week Women wearing low-cut tops more likely to get a job interview - study Susan Sarandon stuns in new Marc Jacobs campaign TVNZ Breakfast: Rawdon Christie comes to Melissa Stokes' rescue as camera zooms in on split skirt Five of Auckland's best undercover malls for all weather winter shopping People are hating the New Zealand Olympic uniforms Miss Teen USA is getting rid of its swimsuit competition Pippa Middleton's Wimbledon wardrobe malfunction

Pop princess Britney Spears is joining the growing club of celebrities-turned-designers, launching her own fashion collection that targets the schoolgirl crowd.

Spears, 28, has designed her first collection of clothing and accessories for the Iconix Brand Group Inc's Candie's brand for which she has been the face for the past three seasons.

The juniors' collection, called Britney for Candie's, will be sold exclusively in Kohl's Department stories from July 1 to kick off the back-to-school season.

"Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans," Spears said in a statement.

She said the collection, inspired by her favorite music and movies, as a mixture of day and evening looks, ranging from jeans to little black dresses.

A print and television advertising campaign to promote the line features the tagline: "Designed by me for you!"

Spears earlier this year ended a world tour to support her 2008 album Circus which was widely regarded as her comeback after a public meltdown when the singer lost custody of her two children, did stints in rehab and shaved her head.

She rocketed to fame as a teenager 10 years ago with hits like Baby One More Time and is still one of the best-known celebrities in the world.

Ad Feedback

- Reuters

Special offers
Opinion poll

Who was your best dressed of the week?

Heidi Klum

Pia Miller

Hannah Tointon

Taylor Schilling

Tia Mowry

Charlotte Le Bon

The meh - Megan Fox

Vote Result

Featured Promotions

Sponsored Content