30 Days of Fashion and Beauty kicks off

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THE WINNER IS... It was a sprint to the finish as participants ran along Teed Street in Newmarket to mark the start of a month of fashion and beauty.

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It was a race with a difference as stiletto-clad fashionistas sprinted along a street in Auckland to mark the start of 30 Days of Fashion and Beauty.

Events will be held in seven cities across the country to celebrate the fashion festival.

A pop-up shop in the Auckland suburb of Newmarket will open until September 10 and will feature a different fashion or beauty theme each day.

Other highlights include The Great Frock Swap, where attendees can swap their old outfits for new and a 'Shop Off' competition where participants get 30 minutes to style a complete look and the chance to win prizes.

Woman's Day Editor Sarah Henry says spring is the perfect time for a makeover.

"30 Days of Fashion & Beauty enables women all over the country to get involved and learn all the expert tips and tricks so they can look their best." Henry said.

The event is now in its third year and this year events will take place in Auckland, Mount Maunganui, Wellington, Dunedin, Christchurch, Palmerston North and Hamilton.

- © Fairfax NZ News