It's enough to give brides nightmares – wedding gowns dragged in mud, snagged on bush, rolled in sand or drowned in seawater.
Yet a photo shoot trashing the wedding dress is a popular concept overseas, and after a test trashing with a model at Tahunanui Beach on Saturday a Nelson photographer is keen to bring it to our region.
Sandra Johnson said the concept was something she'd always wanted to do.
"The idea is that the grandkids really aren't going to want the dress, so why not go and have some fun with it?"
However, she preferred to use the phrase `drown the gown'.
"I still want to honour the whole dress thing but it means you don't have to be so precious with it. We're not going to totally destroy it."
She said settings could be in rivers, on bush tracks, around the port or urban areas – anywhere a bride wouldn't normally dare set foot.
Shots would usually be taken after the couples returned from their honeymoon, when they were relaxed and in "a good space".
Motueka filmographer John Jepson said a wedding dress could be turned into "a work of art" once all the formal photos had been taken. "There's lots of examples of what people can do with drown the gown. Women have gone out to remote locations with tins of paint and splashed themselves in lots of bright colours."
It was about remembering "your young and crazy days", he said.
Newlyweds Petrice and Michael Edmondson are among those keen to try out the concept. Mrs Edmondson said she had seen stunning images in wedding magazines and thought her shoot next month would be a good chance to get extras on top of those taken at their February wedding.
"It's a good thing to have so you can show your kids," she said.
"A lot of the time you don't ever wear your wedding dress again. I don't want to wreck it, but it'll be nice to put it on again."
Nelson wedding consultant Angel Pearson said she had often heard couples mention the concept and wished they could do it in Nelson. "I've got about half-a-dozen brides at the moment who are saying `I want to do that'. My job is to make it happen."
- © Fairfax NZ News
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