Kids benefit from jandal redesign
Fancy updating your summer wardrobe and helping out a worthy cause at the same time? Some of the hottest names in fashion have got together with charity KidsCan to redesign the iconic Kiwi jandal.
Zambesi, Carlson, Sera Lilly, Kingan Jones, Caroline Church, Elusiv and Hailwood have all created designs - with $5 from each pair of the $12.99 jandals sold going to New Zealand's underprivileged children.
The designs are the brainchild of KidsCan General Manager Julie Helson who would like to see $50,000 raised from the initiative.
The money donated will go towards supporting KidsCan's inspiring community programmes; ‘Raincoats for Kids', ‘Shoes for Kids', and ‘Food for Kids', which help meet the basic physical and nutritional needs of pupils in over 102 schools, from Kaitaia to Invercargill.
International success story Zambesi used the motif from its Summer 2008 collection for the jandals, says designer Elisabeth Findlay.
"We are so pleased to be involved in the Designer Jandals project for KidsCan. We hope our design brings something different to the collection and raises the much needed support for disadvantaged kids in New Zealand," she says.
Auckland designer Sera Lilly created two pairs of the limited edition jandals and says as a mother was happy to lend her creative talents to the project.
"I know how important it is that children are given the best possible start in life. That's why KidsCan is such a great charity because it provides underprivileged Kiwi kids with the necessities they might otherwise miss out on."
Designer Adrian Hailwood who featured a toucan on his jandals says he wanted to create something bright and cheerful for both children and adults alike.
"I chose a toucan because they are bright, cheerful and they make you laugh."
Helson says the charity is thrilled to have the support of these talented designers.
"Working with jandals was perfect for this initiative because while they might be basic fashion footwear for most of us, they are a luxury for many children in this country," says Helson.
Only 10,000 of the limited edition Designer Jandals will be produced and will be sold through Number 1 Shoes stores nationwide.