Graduate is Who's Next in Paris
A Wellington fashionista in training has been given a huge boost up the industry ladder.
Judy Seo, from Massey university's fashion course, was one of the 10 fashion graduates selected from 50 universities worldwide to show at one of the biggest fashion trade shows, Who's Next Pret a Porter, in Paris last week.
The competition is run by ArtThread and the judging panel is made up of industry heavyweights and buyers from some of the world's best department stores.
Korean-born Seo was nominated by Massey teaching staff, including her design lecturer Jennifer Whitty, who had picked the student as one to watch.
With only a month's notice before the Paris expo, Seo had to scramble to organise her trip and the collection, from her label Khee.
"I had to produce four more garments with lighter fabrics as the exhibition was for spring/ summer and mine had been for winter, and then had to produce promotional materials like a look book, postcards and business cards for the trip" she said.
But Seo said it was worth the stress.
"It is a wonderful opportunity to step so far into the industry as you are showing your work to people from all over the world. Young designers get a lot of invaluable feedback from buyers and visitors, and also you can get a chance to sell your garments if you are ready for it."
Whitty said it was an incredible opportunity.
"The last expo in January was extremely successful as it gave the selected young designers an opportunity to seriously fast-forward their careers. Many of the designers received orders from around the world, were invited to show at international events such as China Fashion Week and made important international PR and press contacts."
Buyers regularly at the expo include those from Paris department store Galeries Lafayette, Topshop and Parisian concept store L'Eclaireur.
Seo is now taking a break to visit Korea and travel the world.
- © Fairfax NZ News
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