Wrong contestant named Miss Universe
Beauty pageants are always pretty awkward – why is everyone in a bikini, again? – but this is another level.
The wrong winner was crowned at Monday's Miss Universe pageant, with the mistake live-streamed around the world.
Host Steve Harvey was on stage with the final two contestants, Miss Colombia and Miss Philippines, when he announced that Miss Colombia had won.
The real winner was Pia Wurztbach, from the Philippines, and Harvey had to backtrack and reveal his mistake.
"Sorry folks. There's... I have to apologise", Harvey said, clearly shaken while the crowd continued to scream.
"The first runner-up is Colombia."
Wurtzbach was understandably shocked, but she'd regained her pageant smile by the time she was crowned.
Ariadna Gutiérrez, Miss Colombia, wore a slightly fixed smile as the crown was taken from her head, but she held it together.
I'd like to apologize wholeheartedly to Miss Colombia & Miss Philippines for my huge mistake. I feel terrible.— Steve Harvey (@IAmSteveHarvey) December 21, 2015
The mistake was quickly noted on Twitter, with viewers expressing a lot of disbelief and sympathy.
Steve Harvey also tweeted an apology to the two women - but made matters even worse by misspelling both countries' names in the message. He quickly corrected this error.
In the moments the error was revealed, Colombian President Juan Manuel Santos took to Twitter to celebrate: "Colombians! The most beautiful in the world. Miss Universe 2016!!!! What pride!"
He wrote to Gutierrez in a subsequent Tweet: "For us you'll always be our Miss Universe. We feel very proud."
Gutiérrez and Wurtzbach were joined in the top three by Miss USA, Olivia Jordan. There were 80 contestants in total.
The pageant is in its 64th year, and was held in Las Vegas, Nevada, USA.