It's a name that needs no introduction. Ray-Ban this year celebrates its 75th anniversary and the enduring brand is as strong as ever.
Patented in the 1937, the sunglasses were soon snapped up by the US Army and, more tellingly, perhaps, by hordes of fashion-hungry Hollywood types.
The 40s and 50s saw a who's who of silver screen greats photographed in Aviators, then, from 1952, Wayfarers - the styles graced every self-respecting nose from Humphrey Bogart to Jean Pearson, James Dean to JFK.
Black-and-white shots from the Ray-Ban archives see a host of stars in grainy glory, accompanied by the famous eyewear.
Marilyn Monroe gave them her seal of approval but the brand had lost its fashion credibility before the 70s rolled around.
The 1980 musical comedy The Blues Brothers and Tom Cruise's 1983 smash hit Risky Business spurred an 80s revival of the Wayfarer model before Ray-Ban was struck low again in the 90s.
True to form, another decade down, and Ray-Ban blasted into the new millennium, taking to the 2000s like Gen Y to mobile phones: they're back and they're here to stay. Just ask Rihanna, Selena Gomez, Ronnie Wood, Anne Hathaway and Lady Gaga.
- Sydney Morning Herald
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