Adds curves in all the right places
They're calling it the Illusion Dress and it's being heralded as the most flattering garment since the invention of the Wonderbra.
Seen on the runways at Stella McCartney, 3.1 Phillip Lim and Victoria Beckham, this wonder frock has started popping up on the red carpet.
This dress is a celebration of the female form and can give va-va-voom curves to even the most stick thin figure.
The contrasting panels works on negative space to create the illusion of an hour glass shape, with the darker side panels slimming down the silhouette.
We've been waiting impatiently for this magic dress to hit our shores and finally it has. Whether you're looking to save, spend or splurge, there's version for you.
Who was your best dressed of the week?