Helena 'too sexy' for new fashion ads

YUMMY MUMMY: Helena Christensen has been slammed for looking too sexy in the Boden adverts.
YUMMY MUMMY: Helena Christensen has been slammed for looking too sexy in the Boden adverts.

It turns out that there is such a thing as a too-yummy mummy - as Danish model and mother Helena Christensen has just found out.

Christensen, 43, has been slammed for looking "too sexy" in her new ad campaign for British label Boden.

While the pictures are nowhere near her famously racy Victoria's Secret shots or the Wicked Game music video she appeared in for Chris Issak, angry customers have complained that Christensen is changing the brand's safe, middle class image.

Some took to online platforms such as Facebook and Mumsnet.com to express their feelings about the new spokesmodel.

"I don't want to look overtly sexy," one customer insisted.

Another added: "I'm a mum, first and foremost, I have three kids under five ... and I want to be there for them in practical, fun clothes. I used to be a skinny minny size six but I'm not any more ... I don't want to look like Helena Christensen."

Feedback suggested buyers would rather see little-known models with "normal" figures promote the range.

A spokesman for Boden insisted feedback they had received on the new range was "positive".

Do you prefer seeing ordinary women advertising clothes, or supermodels? Let us know in the comments below.

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