Lara Bingle to design new lingerie line

Last updated 10:05 20/11/2012
Lara Bingle
Getty Images
GOING UNDERCOVER: Lara Bingle is planning to launch her own lingerie label.

Relevant offers

Fashion

NZ daily street style: October '14 A glimpse of the pregnant Duchess of Cambridge Fashion icon Oscar de la Renta dies at age 82 Go home J. Crew models, you're drunk Loro Piana suits the finest money can't buy Ditching 'the ideal' body Ribs are normal, not a sign of anorexia Karen Inderbitzen-Waller says what she thinks Blake Lively debuts her baby bump Heidi Klum steals Elle Macpherson's undies

Lara Bingle is set to follow in the footsteps of fellow Australian model Elle Macpherson by starting up her own lingerie brand.

Bingle, 25, has confirmed she is in talks with a big retailer about producing her own line, with a view to launching it in 2013.

"My goal is to create a luxurious, affordable collection that empowers women and makes them feel sexy in their lingerie," she said.

Bingle will be working with George Moskos, the founder of Miranda Kerr's Kora Organics skincare range, to develop her label.

"Lara has always had a love for fashion, she has a huge fan base and is well recognised for her sense of style," Moskos said. "She is passionate about putting her name to something she truly believes in and has been very hands on."

The new venture comes just months after Bingle, who has reinvented herself as a reality TV star, was fined $3500, placed on a good behaviour bond and banned from driving for 12 months after pleading guilty to three driving offences.

Bingle also fell foul of the fashion police earlier this year. She was dropped by her sponsor ROC Eyewear three weeks after tweeting a photo of herself in a pair of shades by designer Karen Walker.

- Sydney Morning Herald

Ad Feedback

Comments

Special offers
Opinion poll

Who was your best dressed of the week?

Heidi Klum

Pia Miller

Hannah Tointon

Taylor Schilling

Tia Mowry

Charlotte Le Bon

The meh - Megan Fox

Vote Result

Featured Promotions

Sponsored Content