The 6-year-old daughter of the late Anna Nicole Smith is walking in her mother's shoes, taking a starring role in an ad campaign for Guess Kids.
Guess?'s creative director Paul Marciano says in a statement that Dannielynn Birkhead has the "same playful spirit" that her mother would carry onto a set.
The brand hired Smith in 1992 and she appeared in its sexy denim-wear ads through 1993. She was a relatively unknown model at the time, although earlier in 1992 she was on a Playboy magazine cover.
Smith died in 2007.
Dannielynn's campaign also stars Peyton Edmunds, the daughter of music industry veteran Babyface. The ads were shot on a Malibu, California beach and will start appearing in magazines, on billboards and on buses in January.
Danielynn is obviously a photogenic little girl, but guys, does anyone remember how this ended the first time?
It is true that Smith had a markedly different upbringing to her daughter Dannielynn. For those unfamiliar with the details, Smith was born to a 16-year-old mother named Virgie who divorced Smith's father after he pleaded guilty to the statutory rape of Virgie's 10-year-old sister.
But still, this 6 year old girl has already been through the death of a parent and the instability of the acrimonious custody battle between her biological father, Larry Birkhead, and Smith's lawyer and alleged drug dealer, Howard K Stern. Does she really need to begin a modelling career before she has even reached puberty?
Then again, maybe Birkhead needs the money. You may remember that Smith's former husband, J. Howard Marshall, whom Smith married when he was 87, left her more than US$1.6 billion.
But a court ruled last year in favour of his sons, which means Dannielynn will not see any of it.
Surely there is a better way to do raise funds than put your 6-year-old daughter through this?
Who was your best dressed of the week?