Peter Jackson did his best to sex up Middle-earth by casting Orlando Bloom and Liv Tyler in his The Lord of the Rings films but it's taken an Australian fashion label to truly find the sauce in Tolkien's epic.
Black Milk has discovered that hobbits and bearded wizards can be sexy if printed on a swimsuit or leggings.
The fashion label, which makes printed leggings, swims, tops and skirts, will tomorrow launch a line of Tolkien-inspired fashionwear.
Some of the designs are jaw-dropping, such as the Ring of Power swimsuit and the leggings printed with maps of Middle-earth; others, like the dresses with the big picture of Liv Tyler's face, are a bit surreal.
Unfortunately, a few of the designs look like the kind of awkward poster prints you see on pirate videos.
Mind you, what Geek Girl would pass up the chance to bellow "YOU SHALL NOT PASS" while wearing the Gandalf leggings?
Who was your best dressed of the week?