Rihanna turns fashion designer

02:22, Feb 19 2013
Rihanna For River Island
Floral prints popped up throughout the Summer part of the collection, which goes on sale in the US and Japan in May, while the Spring parts of the capsule collection will be in River Island stores in March.
Rihanna For River Island
“Everyone can wear this line. It’s not costume, it’s not too sexy. It’s very easy and laidback," Rihanna told Grazia UK. And while most of the collection was rubbished by critics, these jumpsuits were the best of a bad bunch.
Rihanna For River Island
The collection was mostly monochrome with pops of red and neon. Many of the silhouettes look like they require a Rihanna-style body to be comfortable.
Rihanna For River Island
Being a high street collection, the materials are likely to be cheap and cheerful and often-synthetic, but that's no excuse for looking tacky.
Rihanna For River Island
Rihanna stepped out to applause after her Nineties-inspired collection was revealed.
Rihanna For River Island
Navels were definitely the winner on the day.

Rihanna certainly triumphed in the style stakes at The Grammys, but her personal fashion fluctuates between the ethereal yet still edgy and the downright trashy (just take a trawl through her Instagram account to see the contrast). 

So it's no surprise that her first ready-to-wear collection for high street brand River Island (which delivers to NZ) at A/W 13 London Fashion Week has divided critics. Tom Sykes from 'The Daily Beast' sees the clothes as "hideous without an ounce of panache", while 'MTV Style's' Chrissy Mahlmeister is "totally on-board with her comfy girly-yet-grunge pieces". Meanwhile, 'Elle's' fashion director, Anne-Marie Curtis has, perplexingly, dubbed the collection "an ode to all things high fashion", adding that it is "Eighties Norma Kamali meets Alexander Wang luxe sportswear". 

Maybe the 'haters' were just angry that the pop princess had made them wait an hour for her nine minute fashion show - a logistical nightmare at LFW, where there are over a dozen shows a day. 

Our thoughts? Considering these are high street pieces that start from NZD$45, we can't compare them with the thousand-dollar plus pieces on the other runways. That said, Ri-Ri is no VB: the sillouhettes are cheap, the cuts uninspired and many of the items unwearable. We're also guessing she didn't spend hours over a sewing machine in the collection's creation, and is more likely to have ticked off a few sketches.

So no, we won't be asking friends in the States to queue up to buy the pieces (H&M's designer tie-ups still win in our books). 

- Now you be the critic and tell us what you think in the comments below.