French men have long been plagued by unflattering stereotypes relating to body odour, but that may change thanks to 'The Indomitable', a soon-to-be-launched range of men's undies that, well, smell.
'Le Slip Francais' have raised NZ$29,800 on French crowd-funding site My Major Company to launch their new range of 'pear and musk' scented men's briefs, reported France's The Local.
"You want to change the world? You want to change things? Start by changing your underpants," reads the tagline for the in-development underwear, which releases a masculine scent via micro-capsules of perfume embedded in the cotton.
The undies will cost around NZ$55 and will stay smelly - in a good way - for up to 30 washes, with the perfume wafting even more when the wearer moves around. This could be great news for the lock and No 8 during a scrum.
The initial funding goal was just NZ $15,000, and so the fact that the developer has raised almost double that means the French made underwear will likely soon be available to men around the world.
- Thoughts? Will it be like air-freshener in toilets? A synthetic smell layer that can just make the other odours so much worse? Or will this be the way forward for men's briefs?
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