Plus-size women now have an alternative to boring, ill-fitting swimsuits courtesy of a women who spends a lot of time being photographed in bikinis.
Australian model Robyn Lawley, otherwise known as the poster-girl for plus-sized fashion, is taking on the swimwear market.
And now, the 24 year-old Sydney native has teamed up with Bond-Eye Australia to launch a collection of bikinis and one pieces available in New Zealand sizes 12 to 22, designed specifically for fashionable women with curves.
Like many a fashion line, her collaboration with Bond-Eye was born from personal necessity.
Lawley, who is a size 16, said she found most swimwear in her size to be uninspired and unappealing.
"I swim almost daily, and I found most swimwear that came in my size to be boring and unflattering with no real fashion elements," Lawley told Refinery 29.
"I also couldn't find any bikinis that supported my bust in the surf, or had a high enough rise in the stomach section to be flattering."
She hopes that Robyn Lawley Swimwear, which currently includes eight swimsuits and runs true to size, will be 'the go-to brand for swimwear for all women.'
"For this first collection, I decided to start in a size range that 80 per cent of women live between," she explained.
"We will add sizing according to the feedback we receive and we are really hoping the demand is there."
With a touch of retro, glamour and 'urban edge,' the flattering collection is peppered with personality, and is bound to sell well while generating conversation on the hot topic of plus-sized fashion.
When she is not gracing magazine covers, or modelling glam bikinis, the six-foot-two-inch model writes a food blog, Robyn Lawley Eats - a side hobby that has been praised by the fashion industry as leading the way for a more positive body image.
Despite the fact that 50 per cent of women wear a size 14 or larger, designers routinely cater to sizes 14 or smaller, and Lawlely hopes to be the catalyst to change that.
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