An Auckland fashion student has taken out the Kleenex Cottonelle Paper Dress 2013 competition.
And thanks to Kiwi model Kylie Bax and this unique fashion education collaboration, Vili Tonu's work is expected to capture global attention.
The 25 year-old, who sought to incorporate the duality of his proud Tongan heritage and his New Zealand life together into his design, says he is "paying respect and embracing his culture" through this creation.
The dress is made entirely from toilet paper, and took four weeks to design and bring to life.
Titled 'Both Worlds', it is described as having a softly-orbiting skirt which contrasts with a more tailored, architectural bodice.
The pleated detail of the bodice is a salute to the kauri canopy of the Auckland Art Gallery which is Vili's favourite place.
Vili Tonu was one of three finalists in the competition, alongside Kat McLeod, also from Auckland, as well as Wellington local Maria French.
This year's challenge included television commercials in four evolving episodes with the judge's selection winning a place in Next magazine.
Bax joined Auckland fashion designer and milliner Natalie Chan, Next magazine editor Sarah Henry, NZ Fashion Tech Director Kevin Smith, and former fashion model and now General Manager of Kimberly-Clark New Zealand, Michele Bollinger, to choose the winning Kleenex Cottonelle Paper Dress.
What's the most stylish age for women?Related story: (See story)