Famous for featuring the most iconic models of the moment in various states of glamorous undress, the annual Pirelli calendar is designed to raise eyebrows with its provocative and sultry images.
The 2014 preview shots however, have a discreetly sexy feel, with the models wearing decidedly more clothes than usual.
Men's shirts and chunky black jumpers take centre stage, along with tasteful black basques and heels of course, but blatant nudity appears to have been left behind.
Rather different from a famous shot from the 1984 edition which featured four models lying on their stomachs in the ocean, totally naked, with a tyre track in sand across each of their bottoms.
Each year the fashion world works itself up into a frenzy of anticipation to see the latest images, and with the calendar celebrating its 50th birthday this year, the hype has reached feverpitch.
The calendar is published by Italian tyre company, Pirelli, a rather random collaboration if you ask me, but that hasn't stopped it from gaining momentum and featuring the work of highly successful photographers over the years.
In the spirit of the anniversary, all of this year's models are seasoned Pirelli veterans; most have appeared in multiple past calendars.
Aussie favourite, Miranda Kerr, is featured alongside Victoria's Secret cohorts Alessandra Ambrosio and Isabeli Fontana, as well as supermodels Helena Christensen, Karolina Kurkova and Alek Wek.
The high-fashion stars were shot by renowned fashion photographers Patrick Demarchelier and Peter Lindbergh for the preview images, and according to Vogue UK, another big name photog is yet to be named.
Check out this behind the scenes video which captures the supermodels working it on the beach, as well as an exclusive interview with Lindbergh, who explains why he loathes the word 'sexy'.
Launched in 1964, the calendars, released by Pirelli to a notoriously limited group of exclusive VIP customers, have featured nearly every top model of the past decades.
The latest images are reminiscent of Lindbergh's famous black and white Vogue UK supermodel cover shoot from 1990, leaving us excited for what could be in store.
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