What the hell is 'gorpcore' and why will it be all over Glastonbury?
Your dad on a family bush walk in 1994 might be the ultimate festival fashion style icon.
For Glastonbury 2017, which starts on June 21, The Guardian predicts the look will be "gorpcore" - mixed with a little Corbyn.
The phrase festival fashion probably makes you think of flower crowns and denim cut-offs, but this year it seems we can expect more Tevas and anoraks.
The obvious question is "What in God's name is gorpcore?". A descendent of 2014's normcore, the term gets its name from an American word for scroggin. Gorp stands for granola, oats, raisins, peanuts.
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For a festival as famed for its mud as its music, this actually makes a lot of sense. Glastonbury gave us Hunter Wellingtons as a trend. Whether or not gorpcore will reach those heights probably depends on whether Kate Moss and Alexa Chung take it up.
However you look at it, the look is a long way from the bodysuits and sequins of Coachella. GQ are on board, though, and so is rapper A$AP Rocky. He was spotted in New York this January in a bright pink and orange polar fleece and a puffer jacket.
The Guardian points to Prada's latest men's collection, where models wore tramping packs with socks and sandals. That's where that Kiwi dad in the early 90s aesthetic comes into play.
"It goes beyond normcore, because it's based on actually useful, utilitarian garments," menswear writer Rob Nowill told the Guardian. "What we're seeing is people reacting against flashy, overt fashion."
Also a reaction, but in this case to Brexit and austerity rather than ostentatious clothing, is the popularity of UK Labour leader Jeremy Corbyn merchandise. While you might expect band t-shirts to be more popular at a music festival, the popularity of absolute lad Corbyn among the 18-25 demographic means he's all over Instagram.
KEY GORPCORE ITEMS
This Patagonia longsleeve ($77 at Well Made Clothes) could gorp up your denim shorts (we can't believe that sentence either, don't worry).
For when you can't go past a North Face jacket, there's this eye-catching blue option for $172.77.
When Kendall Jenner and Rihanna are both regularly wearing a bum bag, you know practical style is having a moment.