More All Blacks in their undies!

AIMEE GULLIVER
Last updated 12:32 03/02/2014
jockey
Jockey NZ

THE LADS: From left to right ... Sherwin Stowers, Ben Smith, Tawera Kerr-Barlow, Gillies Kaka, Sam Whitelock (we did NOT know he was packing those abs), Liam Messam, Luke Romano, Tom Taylor and Tim Mikkelson.

Related Links

Dan Carter's 7 top fitness tips

Relevant offers

Fashion

Looking back on New Zealand's glamorous cigarette-sponsored fashion history Fiona Barber: High heels, low expectations? New TV drama The Handmaid's Tale inspires clothing line Young New Zealand designers to take on the world in international fashion awards Brigitte Trogneux doesn't dress like a 'typical' French woman and that should be celebrated That black thing that strikes out of the blue Milford woos unique designers with centre revamp on Auckland's North Shore Best & worst dressed celebrities of the week Fashion meets interior design crossovers that are hot right now Fashion secrets from celebrity stylist Elizabeth Saltzman

Dan Carter's days as an underwear model are numbered - but the rest of the All Blacks are ready and willing to step into the breach. Thank the heavens!

Jockey today announced a three-year sponsorship deal with the All Blacks and Sevens All Blacks.

The brand will become the official off-field underwear sponsor of both teams, coinciding with the launch of a marketing campaign featuring players from both teams - in their undies, of course. The new poster boys include Liam Messam, Sam Whitelock and Luke Romano. 

New Zealand Rugby Chief Executive Steve Tew said the relationship was further evidence of the Jockey's long-term support of Dan Carter and now New Zealand rugby.

"It's great to see a partnership between a brand Kiwis love and their favourite rugby teams," Tew said.

Poster-boy Carter will take on a global ambassador role for the Jockey International brand, leaving his fellow All Blacks to step into gear locally.

Jockey International president Tim Wheeler said Carter was an "integral part of the fabric of Jockey internationally and has played a key role both within New Zealand and abroad".

"We're excited that his new role will see him working more closely with the international Jockey team across the globe," he said.

Carter said he was excited to see his partnership with Jockey step up to a new level.

"My new role will see me stepping away from the camera and becoming a global spokesperson for Jockey International," he said.

"I'm looking forward to watching the boys sweat, pre the Jockey shoot-day!"

Ad Feedback

- Stuff

Special offers
Opinion poll

Who was your best dressed of the week?

Heidi Klum

Pia Miller

Hannah Tointon

Taylor Schilling

Tia Mowry

Charlotte Le Bon

The meh - Megan Fox

Vote Result

Featured Promotions

Sponsored Content