Vegemite renaming includes 'Tigermite'
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Food & Wine
More than 30,000 suggestions from New Zealand and Australia for the name of the new flavoured Vegemite are rolling in to Kraft Foods.
The company created the new flavour after a survey of thousands of Vegemite eaters.
The result was a Vegemite mixed with cream cheese for a smoother, more spreadable consistency.
Just like the original, named in a national poll in 1923, the new version will be named by a public contest.
Some of names submitted by New Zealanders for the new flavour include Tigermite, Rockermite, Dynamite, AussieNZjam, and Mitey-licious.
Kraft plans to announce the name of the new spread in the AFL Grand Final week in September.
In a build up to the announcement, limited numbers of jars will be given for free to the public at two Auckland supermarkets on Tuesday.
The Pak 'N Saves at Botany and East Tamaki will receive 45 cartons of stock for distribution to the public on a "first come, first served" basis from 10.30am, Kraft Foods Australia/New Zealand spokesman Simon Talbot said.
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