The Marmite challenge

LAURA WESTBROOK
Last updated 14:37 20/03/2012
MARCUS WILD

As Marmite flies off the shelves in supermarkets Stuff conducted a blind taste test to discover whether New Zealanders can tell the difference between Marmite and similar spreads. Laura Westbrook reports.

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Does it really have to be Marmite or no mite at all?

Marmite manufacturer Sanitarium has warned New Zealand's stock of the breakfast favourite is expected to run out within weeks, with production suspended until July.

Stuff conducted a blind taste-test of the four most common brands - Marmite, the UK-made Our Mate, Vegemite and Promite.

Our two women taste-testers, Paula Mathews and Rachael Newsome, both got four out of four.

But the men fared less well. Nikau cafe co-owner Paul Schrader - an avid Vegemite enthusiast and hater of Marmite, got all four wrong and guessed Vegemite was Marmite and Johnny West mixed up Our Mate and Vegemite.

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