Coke 'joins' obesity fight

Last updated 20:37 23/07/2013

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Coca-Cola plans to start displaying the calories in its products on vending machines as a way of fighting obesity.

The beverage giant announced tonight it was was "joining the front line" in the fight against obesity with a campaign set to launch tomorrow.

As part of the campaign, it will place transparent nutritional information in more places, including vending machines, and increase the availability of small bottles like its 300ml soft drink range.

It will also offer a wider selection of low-calorie products and help get people moving by supporting physical activity programmes.

A series of the television advertisements will also highlight the importance of managing calories and portion sizes.

General manager of Coca-Cola New Zealand Paul Fitzgerald said the company felt it had a responsibility to address the issue.

“Obesity is an epidemic in New Zealand, and overcoming it is going to take the collective efforts of a range of organisations and leaders,” he said.

“There is no silver bullet to solving this issue, but we feel confident that through these commitments ... progress can be made.’’

In addition to well-known soft drinks Coca-Cola, Fanta, Sprite and Lift, Coca-Cola New Zealand also counts Powerade, Glaceau Vitamin Water and Keri juices among its product range.

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- Fairfax Media

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