Coke 'joins' obesity fight

Last updated 20:37 23/07/2013

Relevant offers

Food & Wine

Recipe: Broadbean and orzo salad Recipe: Coconut crepe layer cake Spring into garden preparation Choosing the right pan can make you a better cook Recipe: Salmon snacks for the gluten-free Chocolate lovers: this one's for you Recipe: New potato, sesame & salami salad Food Truck chef's fast food tips A beery political question Homemade sausage rolls a real treat

Coca-Cola plans to start displaying the calories in its products on vending machines as a way of fighting obesity.

The beverage giant announced tonight it was was "joining the front line" in the fight against obesity with a campaign set to launch tomorrow.

As part of the campaign, it will place transparent nutritional information in more places, including vending machines, and increase the availability of small bottles like its 300ml soft drink range.

It will also offer a wider selection of low-calorie products and help get people moving by supporting physical activity programmes.

A series of the television advertisements will also highlight the importance of managing calories and portion sizes.

General manager of Coca-Cola New Zealand Paul Fitzgerald said the company felt it had a responsibility to address the issue.

“Obesity is an epidemic in New Zealand, and overcoming it is going to take the collective efforts of a range of organisations and leaders,” he said.

“There is no silver bullet to solving this issue, but we feel confident that through these commitments ... progress can be made.’’

In addition to well-known soft drinks Coca-Cola, Fanta, Sprite and Lift, Coca-Cola New Zealand also counts Powerade, Glaceau Vitamin Water and Keri juices among its product range.

Ad Feedback

- Fairfax Media

Comments

Recipe search

Special offers
Opinion poll

Which snack do you think is best?

Twisties

Lamingtons

K Bars

Moro

Jet Planes

Crunchie

Jaffas

Pineapple Lumps

Burger Rings

Chocolate Fish

Vote Result

Related story: (See story)

Featured Promotions

Sponsored Content

Laura Faire Cookbook Promotion