What's the point of healthy options at fast food joints?
Is there any point in going for takeaways just to get the healthy option, and are they even that popular?
Fast food outlets have started offering healthier options, in the form of salads, wraps and low-carb variations.
Hell Pizza just released Saviour, with a four-star health rating, dubbed "New Zealand's healthiest pizza". On the first day it was available, 850 pizzas were sold country-wide - a pleasing start, a spokesman said.
Hell's General Manager Ben Cumming says there hasn't really been demand for healthier options, but they are looking for ways to evolve.
"There is no doubt that, in general, people are much more conscious of their diet and health these days, and we saw an obvious opportunity to make some healthier selections available to tap into this healthy food market."
Cumming says Saviour will be the first product in a "super-healthy" range.
Food Savvy dietitian Sarah Elliot says she'd never particularly endorse the fast food option, but having healthy choices is positive.
"Any change that can offer a better option we'd always encourage, particularly if it's got more vegetables in it," she says.
Hell Pizza aren't the only ones offering healthier alternatives to fries, burgers and slabs of chicken.
McDonald's launched salads in New Zealand back in 2004.
Head of communications Simon Kenny says the core business remains burgers, but the demands for healthier options like wraps and salads is increasing.
"We speak with a wide range of experts when considering changes to our menu, and also listen to customers and change and adapt with their needs and preferences."
There's been other changes to reduce the amount of fat, sugar and salt across the menu .
Salad bar, Habitual Fix, always set out to provide healthy alternatives to most "quick service restaurants".
Co-founder Tim Benest says fast food joints are focusing on the good stuff as they need to appear socially responsible.
"Any time a large business (does) something like that is (it's because) there's a change in the market and they want to maintain or increase their market share," he says.
It may satisfy some customers, but whether they were actually selling them was another story, he said.
Introducing apple slices instead of fries might be a healthy move, but Benest doubts many are sold.
Kiwi born burger joint, BurgerFuel, is focused on being wholesome, regardless of what customers' dietary requirements or lifestyle choices are, communications manager Kate McGahan says.
"We feel responsible for providing a burger experience that our customers feel great about, before, during and after they eat," McGahan says.
They use free-range chicken and eggs, grass-fed beef and veer away from "serving things that aren't that great for you".
Nutritionist, Elliot, says she'd never encourage anyone to eat more fast food, but if a client were in that situation, having the option of "trading up" was positive.
"It's unrealistic to expect people to make everything from scratch every night of the week."