Can Kiwis taste the price difference between expensive and cheap wine? video


Do you think you can pick the top shelf from a cheapie, we put five office workers to the test and the results might surprise you.

Do you think you can you taste the difference between a $7.99 bottle of wine and a $25 bottle?

Most people would say yes - but what happens if you were drinking from plastic cups, and you didn't know which was which?

If you can't actually taste any difference, maybe you can save yourself a few bucks.

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We put the theory to the test by giving several lucky volunteers unknown samples of beer and wine. We told them to try and rank them in price order from least to most expensive. 

The test used five pinot gris, including some well known brands such as Church Rd, The Ned and Morton Estate - which varied in price from $7.99 to $25 for a 750ml bottle. 

Also on the menu was five lagers, which included Heineken, Steinlager and Hellertau among others. They varied in price from $3.99 to $8.49 for a 500ml bottle. 

Jess was the best at telling how expensive each beer was.

Jess was the best at telling how expensive each beer was.

So how good are Kiwis at discerning a fine wine from a cheap drop?

So, so. 


Megan: Wine 2/5, Beer 2/5

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Mark: Wine 2/5, Beer 2/5

Jess: Wine 2/5, Beer 3/5

Participants ranked wine and beer according to what they thought tasted more or less expensive

Participants ranked wine and beer according to what they thought tasted more or less expensive

Tom: Wine 2/5, Beer 0/5

Elise: Wine 0/5, Beer 1/5


Out of the wines, most people identified the cheapest ones correctly - with comments suggesting those flavours weren't as sophisticated as some of the others. 

And out of the beers, most people correctly identified which one was the most expensive. Participants said it tasted more "crafty" which they said was often likely to be more expensive. 

Jess got the highest overall score of correct price estimates, while Elise performed the worst - only one beer right. 

Although Tom didn't correctly identify the price order of any beers, he was only one place off in each beer, suggesting his taste buds were pretty well aligned to price. 

Megan had a blunder and thought the cheapest bottle was the most expensive one. 

"Price doesn't necessarily mean anything, I would would far prefer to have this $9 bottle, over the $25 dollar bottle. So if I was going out to a BYO, [this is] obviously my choice - I'm definitely going to buy that one again."

 - Stuff


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